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AI and SEO: How Artificial Intelligence is Changing Search Rankings

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  In today’s digital landscape, Artificial Intelligence (AI) is no longer a futuristic concept—it's a powerful force reshaping how search engines rank websites and deliver results. From Google’s advanced AI algorithms like RankBrain and BERT to AI-powered SEO tools, the way we optimize for search is evolving rapidly. Understanding how AI influences SEO is crucial for marketers and website owners who want to stay ahead of the competition and ensure their content reaches the right audience. In this blog, we’ll explore how AI is changing search rankings, the tools you can leverage, and best practices for thriving in an AI-driven SEO world. How AI is Changing Search Algorithms Search engines, especially Google, have integrated AI technologies deeply into their core algorithms to better understand user queries and deliver more relevant results. Notable AI-powered updates include: RankBrain : Introduced in 2015, RankBrain uses machine learning to interpret complex queries and assess...